Physicians need certainly to find a method to work with their skills to expand the scope of their practice. The growing demand for private attention and service in medicine may provide opportunities for physicians who see the advantage of addressing these needs.
Don't try and re-invent the wheel, learn from our experience, here are 6 tips that can help you successful add medical aesthetics to your practice.
1. Do It Because You Want To Do It
Adding medical aesthetic procedures will probably add another dimension to your practice. Adding a cash-based revenue center to your practice should yield great returns. However, if you are not doing that which you truly enjoy, it'll show on your own bottom-line. As you will probably be spending additional time and money than you originally planned, you will need to be sure adding aesthetics medical center procedures is that which you genuinely wish to do.
Why are far more and more physicians looking at adding these cash-based aesthetic medicine procedures? One reason is fees are much higher than those for reimbursable procedures.
2. Focus on a Road Map
You need to have a definite strategy of what services, procedures and products you'll offer. Don't act as everything to everyone. Adding medical aesthetics center typically combines medical and aesthetic procedures alongside complementary skincare products.
Something I strongly advocate is having a plan. You need to have a business plan that outlines what you want to complete (goals), and a road map on what you are likely to get there. You need to have an advertising intend to clearly outline that which you are likely to do in order to get the best return on your own investment (time).
An essential section of your company plan is to clearly understand what the most effective minimally invasive procedures are, and who is having them done.
3. Product, Equipment, Service
Before you buy any equipment, you need to know which procedures you are likely to perform in your practice. Hair removal, although popular, is very commoditized. You might want to concentrate on vascular and pigmented lesions, skin tightening, wrinkles and acne scar removal surgery, and skin rejuvenation. It can be important that the equipment could be easily upgraded as new technologies become available, and not have to be replaced.
Don't just forget about ensuring each room has sufficient space to highlight skin care line you will also carry. Whenever choosing the skin tags removal laser, choose the people you actually believe in. Otherwise, you're missing an enormous profit opportunity.
4. Building your Dream Team
As you will not want to be tied down to the daily operations of the medical aesthetic part of the practice, you may consider hiring a medical aesthetics clinic director. This person needs exceptional customer service values, and be talented enough to decide on and develop the best team to perform your medical aesthetics procedures.
The nice thing about offering medical aesthetic procedures is that generally in most States you may not have to do the specific procedures, you can hire a skilled aesthetician, RN, PA, or NP to do them. This allows that part of your practice to generate revenue whether you are there or not.
5. Marketing and Promotion
To begin with you will need to let all your overall patients know about your new aesthetic medicine procedures, but don't think this really is enough! You will need to have a thorough marketing plan ahead of your grand opening. You might want to offer free informational sessions on popular topics (i.e. wellness) or a special promotional treatment package.
6. Don't just forget about regulatory and insurance issues
As you is likely to be incorporating medical procedures in your practice you will need to ensure you've the appropriate liability coverage for the procedures you is likely to be performing. While you may already have malpractice insurance, it may not cross-over to your medical aesthetic practice. Many insurers are now actually requiring offices adding or expanding cosmetic-aesthetic procedures with their practice to document clinical and/or accredited training on all non-ablative modalities before a policy of coverage is likely to be extended. Please consult your insurance provider and your legal advisor to ensure you're accurately covered.
The underlying theme here's - Be Prepared! The main element to any business success, including expanding your practice, is having clinical expertise and to be constantly cross-marketing your available medical aesthetic treatments to your regular patient base.
As you develop and grow your aesthetic practice, you are likely to experience exactly the same growing pains common to any new business, the important thing is identifying them and giving an answer to them.
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